MAHLE Aftermarket appoints Aliya Lam as Sales Manager for Northern Ireland & Eire

In a buoyant period that has seen its team strengthened with a series of new appointments and promotions, MAHLE has announced that Aliya Lam will be the new Sales Manager for Northern Ireland & Eire, in addition to her current role as Sales & Marketing Manager at MAHLE Aftermarket UK.

Remaining at MAHLE’s head office in Bilston, West Midlands, Aliya will carry out her new role alongside her UK responsibilities, working alongside Managing Director Jonathan Walker, who was himself recently appointed Head of Western Europe.

Aliya has worked at MAHLE for 16 years, where she started in the finance department. Since then, she has been involved in most aspects of the business, including logistics, customer service, marketing and relocation projects, giving her a wealth of experience and insight into the brand.

She has gradually risen through the ranks to become Sales & Marketing Manager at the beginning of 2018, covering the Midlands and Wales.

Jonathan Walker, Head of Western Europe and Managing Director at MAHLE Aftermarket UK said: “Having worked closely with Aliya for several years, I have been extremely impressed with the progression in her professionalism, and dedication to growing the MAHLE brand, which I am sure she will carry in to her new role. We’re delighted that our Irish customers will now benefit from her level of sales expertise and product knowledge to help boost their business.”

Aliya said: “I’m excited about the prospect of steering the progress of MAHLE’s aftermarket brand further afield, which I believe will present many opportunities to continue sales growth. I’m looking forward to further establishing MAHLE’s presence in all corners of the Irish market.”

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AAUK to sponsor 2018 IAAF Annual Awards and Dinner

Leading automotive trading group, Alliance Automotive UK (AAUK), has announced it will again be the proud sponsor of this year’s IAAF Annual Awards and Dinner, taking place on 6 December.

The 2018 event will be held for the second consecutive year at The DoubleTree by Hilton, Milton Keynes, one of the city’s iconic meeting and sporting venues, overlooking the impressive ArenaMK, home to MK Dons FC.

The evening ceremony will be attended by around 600 aftermarket personnel, where industry-leading motor factors and suppliers will once again be competing to win the coveted awards in recognition of their services, as voted for by fellow IAAF members, from a shortlist of aftermarket companies.

AAUK is one of the most prominent trading group suppliers of parts to repairers, auto centres, fast fitters, body shops as well as specialist and DIY chains. It services the market through a comprehensive network of distributors, with more than 800 outlets in the UK alone that form the GROUPAUTO and UAN trading groups, delivering thousands of parts to independent garages nationwide.

Steve Richardson, AAUK managing director, said: “The IAAF works tirelessly on behalf of the independent automotive aftermarket and we are delighted to sponsor the annual awards dinner for the second year in succession. Coupled with the highly informative conference during the day, the event offers superb networking opportunities and the chance to discuss the future challenges facing the trade.”

Wendy Williamson, IAAF chief executive said: “We’re genuinely delighted to be welcoming AAUK as sponsor of this year’s Annual Awards and Dinner. They are represented at all levels of the supply chain and are an active supporter of IAAF’s activities, including the Your Car, Your Choice Campaign.”

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Elcome Accelerates Growth with Opening of New Office in Alicante, Spain

Elcome, a leading provider of software solutions to the automotive aftermarket, has announced the opening of a new office in Almoradi near Alicante, Spain, to accommodate the company’s growth and leverage the area’s technology talent pool.

In addition to its corporate headquarters in the UK, the new office space supports the company’s growth strategy and the release of ONCE®, Elcome’s flagship software product, which has created greater demand across Europe and additional resource requirements.

“The decision to expand our presence into Almoradi was a logical step in our business growth strategy”, said Tim Entwistle, Managing Director. “Having worked with an automotive expert and several recruitment firms based in the area, we recognised the opportunity to further expand staffing and capabilities in our software engineering and data services. As a major player within Europe, I also felt it important to establish a presence on the continent with Brexit around the corner”

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‘Easy to use’ and ‘everything a technician or distributor needs’: Autoelectro unveils new website

Autoelectro, the UK’s largest independent remanufacturer of rotating electrics, is proud to announce that its new website is live.

The website – – boasts a clean and modern interface, which includes a simple one-click navigation system, meaning ordering Autoelectro starter motors and alternators has never been easier.

Both distributor and workshop customers are able to maximise the potential of the features available; the remanufacturer’s online stock management system, Active Inventory Management System – or AIMS – is now easier to access for registered users, as is the company’s extensive technical archive, which is full of bulletins depicting common vehicle and part faults and solutions.

A pivotal part of the company’s business is core gathering; the new website offers a quick and easy core collection system and can display a full history of old unit listings. Other features include a comprehensive part and vehicle search, ‘track and trace’, real-time order cut-off times for deliveries, availability, quick price checks, live chat and full 360° rotating images.

Autoelectro Managing Director, Tony Bhogal, said: “This website is a result of hard work and skill, and we’re delighted with the end-result. We wanted a platform that both distributor and workshop personnel could use, and I am confident we have achieved that.

“Our website may be the first thing potential customers look at, and I am confident they will be impressed with the professionalism of our site.”

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Federal-Mogul Motorparts Launches New “Technician First” Support Program

Federal-Mogul Motorparts has announced the launch of Garage Gurus, a no-cost platform that aims to provide comprehensive support tools for technicians, workshop owners and distributors. The service provides technical support and training through a variety of resources: onsite, online and on-demand. The novelty of the program has been recognized through its recent nomination for the Innovation Award of the 25th Automechanika Frankfurt, in the competitive category of Repair & Diagnostics.

The Garage Gurus program is comprised of four main pillars, focusing on technical support:

Gurus Onsite: Lessons and courses hosted at the Garage Gurus’ purpose-built, high-tech facility in the Netherlands or at regional hubs.

Gurus On-the-Go: A fleet of technology-equipped vans that will tour workshops to provide interactive demonstrations and teach workshop personnel about the latest tools, part solutions and technologies. This service will initially launch in seven countries, with additional countries added later.
7 Countries: France, Germany, Italy, Russia, Poland, Serbia, Romania

Gurus Online: A technical training online platform that can be accessed 24/7 to help educate and develop knowledge of automotive systems, components and maintenance. The website includes interactive learning modules, technical tips and troubleshooting video guides.
New website

Gurus On-Call: Technical specialists are available by phone or Skype to provide fast answers for product and diagnostic questions, whenever you need them. Find your local phone number on or via skype through: gurus_on_call.
6 Languages, +100 countries

“Garage Gurus intends to arm technicians with the latest equipment and information so they can keep pace with emerging vehicle technologies,” explained Marijn Staal, Trade and Technical Services Manager, Federal-Mogul Motorparts EMEA. “Each pillar contributes to our objective of providing outstanding technical support in the aftermarket industry. The level of support we can offer customers in Europe, Middle East and Africa has significantly increased through this initiative.

“The main purpose of Garage Gurus is to engage with and assist the mechanics with grease on their hands, the ones installing parts 9-5 each week,” he continued. “We believe that trained and informed technicians are the heart of the rapidly evolving vehicle repair industry. Even the most experienced technicians know that you never stop learning, so we want to be the go-to resource for technical information and support they can count on.”

The program is an adaptation of an acclaimed system used by Federal-Mogul Motorparts in the US, and has been modified to suit the demanding market in Europe, Africa and the Middle East. Garage Gurus encompasses and replaces F-M Campus, the marketing support program FM4Me, and the ETCC (European Technical Call Centre). Combining previous educational, support and promotional programs provides significant benefits to customers throughout the region, with all their available resources under one umbrella.

For more information on Garage Gurus, to further your automotive education, or to join the growing community visit

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Our Virtual Academy releases new hybrid maintenance training chapter

Digital training provider, Our Virtual Academy has released a four-part chapter in its hybrid maintenance module: charging plug-in hybrid and electrical vehicles, parts one to four.

An Our Virtual Academy spokesperson said: “With no universal global standard for plug-in hybrids and electric vehicles, the charging process actually has a number of variables that you’ll need to be clued up on.

“Our four part chapter has it covered.”

Part one offers an overview of safety considerations before part two reveals the four different charging modes.

Part three covers the charge plug types and part four takes delegates through the process of charging, including charge times and cost.

Our Virtual Academy has a growing number of related courses in its hybrid and electric vehicles category.

Subscribers get unlimited access to all online training, 24 hours a day.

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InAutomotive shortlisted for 2018 National Online Recruitment Award

InAutomotive, part of Simply Jobs Boards, has been shortlisted in the Best Specialist Job Board category for the National Online Recruitment Awards (NORAs).

Now in its 18th year, NORAs acknowledges and rewards excellence in online recruitment practice.

Those in the running are judged from a candidate’s point of view, and awarded by candidates.

The NORAs are primarily concerned with the value, service and protection afforded to the general public, in catering for their needs in an ethical, professional, secure and effective manner.”

Ian Partington, CEO of Simply Jobs Boards said: “I am delighted that InAutomotive has been recognised in the Best Specialist Job Board category. We have spent 15 years putting the jobseeker at the centre of our business model. Each member of staff believes in the service we provide, so naturally being recognised for a candidate driven award tells us that we are moving in the right direction.”

The nomination follows a number of developments of InAutomotive’s services this year, including improvements to their ‘CV database’, which allows jobseekers to upload their CVs and become more visible to recruiters, ‘Recruiter profiles’, which candidates use to set up job alerts for specific companies, and a new blog section including career advice articles for jobseekers.

The awards will be held on 14th November by the National Online Recruitment Academy, in association with Broadbean Technology.

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Peter Hayden joins NGK as General Manager – Sales & Marketing

Peter Hayden is relishing his return to the UK automotive aftermarket with NGK Spark Plugs (UK) Ltd.

He has just taken on the new role of General Manager – Sales & Marketing with the ignition specialist which sees him return to the sector where in the past he has worked with such well-known companies as Quinton Hazell and Valeo.

He said: “I am absolutely delighted to be taking on this new role which will see me support and co-ordinate the NGK aftermarket sales and marketing teams. The aftermarket is in my DNA and it is great to be back working in it.

“Having been out of the hard parts market in my recent roles it is great to return with NGK which I have always viewed as a benchmark in the market-place.”

NGK is an original equipment (OE) supplier of spark plugs, glow plugs and NTK Lambda sensors and other engine management sensors to most of the world’s leading vehicle manufacturers (VMs) with the same parts being available in the automotive aftermarket.

The company recently announced it is to launch new premium NTK camshaft and crankshaft sensor ranges in the UK in 2019 with part numbers and vehicle parc coverage to be confirmed over the coming months.

The launch will add to the company’s existing NTK portfolio, which includes Lambda, exhaust gas temperature, NOx and mass air flow and manifold absolute pressure sensors, making it the complete, one-stop shop for replacement sensors.

Peter (55), who is married to Sarah and has three daughters, Charlotte and twins Alice and Lydia, first entered the aftermarket with Quinton Hazell in 1985, spending 13 years with the company in product management, national accounts and field sales management roles before joining Valeo Distribution – later Valeo Service ¬– where he spent 12 years leading the sales and marketing teams for UK and Ireland.

More recently, Peter has had experience within the tyre industry with Micheldever Group and latterly as Group Sales & Marketing Director for Rhino Products, Europe’s leading manufacturer of light commercial vehicle accessories.

Peter believes the experience gained in working outside of the hard parts business holds him in good stead for his new role at NGK.

He said: “I think these broad experiences and skills I gained in these two different markets will prove to be beneficial to me and the team at NGK. Moving forward, we are continuing to focus on working with our distributors and their workshop customers to ensure that NGK continues to deliver the leading offer for ignition parts and the on-going expansion of our vehicle electronics offering.

“Our customers have huge affinity for the NGK-NTK brands, our support and the team that provides it. I am hugely excited by the prospect of contributing to this success.”

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The “Who is Who” of the European IAM parts distribution 2018 – new poster from Wolk

The automotive aftermarket has been constantly changing in recent years. The current biggest player on the market – US-owned LKQ Corporation – entered Europe in 2011. In 2017 it acquired German Stahlgruber. As of July 2018, the Mekonomen Group from Sweden, already 26.5% owned by LKQ, became the owner of Danish FTZ and Polish Inter-Team distributors. The second in the ranking, AAG, is owned by yet another US company – Genuine Parts Company (GPC).

With Wolk’s new 2018 edition of their “Who’s Who“ of the IAM parts distribution 2018 poster, they provide a structured market overview of the largest players in the European car parts wholesale business.

Contents of the poster:

  • The most important IAM car parts distributors in European and their turnover
  • Ranking of the top 10 by sales, employees, and number of branches
  • To which trade and buying group do they belong to (ATR, Temot, GAI, AD, Nexus and Global One Automotive)?
  • Which garage marketing systems do they provide?

    The poster offers an excellent market overview. It helps, for example, new employees to orientate themselves in the market and to support established colleagues in discussions about the European car parts distributors market.

For more information on how to order a copy of this poster, CLICK HERE.

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The Rootes Archive Centre Trust

In 1982 the decision of nine Rootes Car Clubs to joined together to form the Association of Rootes Car Clubs (ARCC), an important decision that would protect the heritage of the Rootes marque for years to come.  Their plan was to give the Rootes Car Clubs a bigger presence in the classic car scene. In addition, given the number of common parts across the Rootes marques the idea was for clubs to co-operate on sourcing and producing common parts.

The Association has also organised some major events on behalf of all the Rootes clubs such as the Millennium Rally at Blenheim Palace and a spectacular display of Rootes competitions cars at the Silverstone Classic to celebrate the 60th anniversary of the Rootes Competitions department.

Membership now sits at 12 UK clubs with numerous overseas Rootes clubs linked in as well so that the majority of Rootes clubs worldwide are now involved.

In 2002 the ARCC Chairman took a call from the facilities manager at Peugeot who while clearing out the Stoke plant was faced with a warehouse full of old Rootes documents and drawings. As a car enthusiast, he had done a quick internet search on Rootes and found the Association details and made the call. That call was pivotal in saving the archives of the Rootes Group.

Once unloaded the scale and historical value of the material collected were identified and the ARCC decided it had to be saved forever. Over the next two years, the ARCC organised a preservation plan and finance to make it all happen.

In 2004 the Rootes Archive Centre Trust was created and registered with the Charity Commission in early 2005 with 5 Trustees being appointed.

All the material was transferred into the ownership of the Trust and a legal ownership agreement signed with Peugeot.

When the Trust was registered with the Charity Commission its aims were:

  • To preserve and promote the heritage of the Rootes Group and its successor companies
  • Use the information to help remanufacture parts to keep classic cars on the road
  • Use the information to help future generations keep classic cars on the road through a greater technical awareness
  • Provide and share data or information for historical research

The material saved and preserved included original materials from Rootes and Chrysler Engineering departments from 1920 – 1980:

  • 150,000 full-size original Engineering drawings
  • 150,000 drawings on microfiche
  • Extensive photographic library
  • Literature and Company documentation
  • Artefacts of the company

The first home for the Trust was at Wescott Park near Aylesbury. Sadly, when the initial 5-year lease came up for renewal in 2010 it was realised that the cost of the new lease was too high and that the trust could not afford to remain. A new home was found at Cherwell Business Park in Banbury, so the Trust moved in during 2010.

With a new home, the Trustees could return their focus to cataloguing, scanning the microfiche and developing the archive. At the same time, an experienced archivist joined the team, and this helped to ensure the material was protected and catalogued in the best way possible.

At Banbury, though the Trust was faced with a rolling 12-month lease and every time it came up for renewal the rent had increased, and these increases were becoming unsustainable.

When the Trust inherited the material it sadly came with no dowry and Peugeot having bought Talbot did not feel that the Rootes era was really part of their heritage, so the Trust has no opportunity for support from a current manufacturer like some clubs. The ARCC had generously supported the Trust over the years but could not easily continue to absorb the rent rises by increasing their contribution.

As Matt Ollman the Trust Treasurer said, “I could see the trend developing and quickly realised that without a drastic re-think the future of the Trust was in doubt”.

At the NEC Classic Car Show in November 2015 the Trust launched their building fund to raise £165,000 and long-term Trust supporter Peter James Insurance arranged for Sir Stirling Moss to be on the RACT stand to launch the campaign.

The Trust had identified a suitable site at Wroxton near Banbury where a developer was starting a build of 10 new units; interestingly it was on the same site as the new home of the Bentley Drivers Club.

By November 2017 with the support of the Rootes community the Trust had raised £105,000 and secured loans from individuals and clubs to cover the balance.

The Trust finally took possession of their new building on 27th October and the Trustees, ably assisted by a group of enthusiasts from the Rootes car clubs, moved all the archive material from the old Banbury centre into their new home over the weekend so that they could end the lease on their old building at the end of October.

The archive has become the HQ of the ARCC and many of the ARCC clubs will use it as their registered address and hold their committee meetings.

The Grand Opening of the Archive Centre was held on 22nd April 2018, with the official opening being performed by Lord Nicolas Rootes and the Rev. Bill Rootes (grandsons of the company founder, Willian Rootes), the Trust was honoured to have three generations of the Rootes family at the opening.  The event was attended by over 220 enthusiasts and a fantastic array of over 100 Rootes cars and trucks.

The Trustees, along with their volunteer archivist, will now continue with their programme of scanning drawings and cataloguing along with working with the clubs, parts manufacturers, authors and individuals to share the archive for the benefit of everyone. The trust was awarded the Transport Trust Preservationist of the year for 2017 in recognition of the work it has done.

The Trust are proud of what they have achieved and are extending an invitation to any non Rootes clubs who are looking for a Midlands base, not far from junction 11 on the M40, as a venue to hold committee meetings, or for an event, or a staging point on a rally or tour. If you are interested, then get in touch with Trustee Matt Ollman:

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