Established in 1983 as Filter International, First Line Ltd started by selling just one product – filters. The following years of success and experience have enabled the company to grow substantially, expanding its product portfolio to offer its customers a truly extensive and market-leading range that now consists of an impressive 40,000+ individual references, across its three brands, with an offer of more than 60 product lines.
First Line Ltd has always been committed to providing its customers with the largest possible range of relevant products across its First Line, Borg & Beck and Key Parts brands. With this objective in mind, its offering is constantly growing and evolving and on average, 100 new to range references are introduced every month.
Jon Roughley, Global Marketing Director for First Line Ltd, said: “We’re very excited to announce that our range exceeds 40,000 references and will be adapting all our material and communications to reflect this positive message over the coming months. We’re still building our product lines to accommodate the demand in the aftermarket and while we’re very proud of our broad and premium quality offering, there are always more references technicians will require and will expect First Line to have these available in range when they need them.
Combined with the best levels of availability and backed-up by exceptional customer service, First Line Ltd is an independently owned and managed business, which has cemented itself as a prominent global supplier of premium quality automotive components for passenger car, light commercial vehicle and commercial vehicle.