Following on from the item in last week’s eBulletin, the IAAF is keen to encourage as many of its factor/distributor members and their customers operating in the Chesterfield area to engage with this project.
As mentioned, the aim of the project is to raise awareness of the fact that motorists have the right to have their cars serviced at any garage of their choice, from new.
The campaign, organised by the IAAF, will target independent garages and motor factors with an awareness day in Chesterfield at the premises of the Bilstein Group in Markham Vale on Thursday 16 May. Here, garages will be able to quiz experts from around the trade and find out where they can go for support in challenging some of the misconceptions on garage repair and servicing within the warranty period and beyond.
The campaign has received a boost with major automotive companies signing up to support the pilot project. These include: Automechanika Birmingham, Bilstein Group, Comline, Comma, First Line, Hella, Impression Communications, MAHLE Aftermarket UK, National Auto Parts, SMPE, TMD Friction, Johnson Controls (Varta), WAIglobal UK and ZF Aftermarket.
All participating companies will feature in the pilot project’s social media campaign to garages and motorists throughout Chesterfield and surrounding areas. In addition, all IAAF distributor members in the area are invited to get involved and spread the campaign message to garages. Currently, motor factors Autosupplies (Chesterfield) and Road & Rally are playing an active role in bringing garages to the awareness day and highlighting the campaign across their own social media platforms and through their teams.
All IAAF motor factor and distributor members in the demographic catchment area covering all the main buying groups, national and local distributors are invited to take part, along with IAAF supplier members wanting to pledge their support. To take part in the pilot project, companies have until 30 April to sign up.
IAAF Head of Membership Development, Mike Smallbone, said: “We’re very pleased and enormously grateful for the support we’ve received from companies in the automotive aftermarket. The awareness day on Thursday 16 May aims to equip garages with all the information they need to promote the campaign onwards to motorists.”
For further details of the supplier sponsorship package, please contact: Mike Smallbone Tel: 07584 136970 or email: [email protected]