NOCO® leads the charge as IAAF’s latest member

NOCO® is the latest supplier to sign up for full member benefits to the Independent Automotive Aftermarket Federation (IAAF).

Established in 1914 with a global presence in over 54 countries, NOCO designs and creates premium consumer battery chargers, jump starters, and portable power devices as well as a wide range of related battery products and accessories.

With its best-selling NOCO Genius® Multi-Purpose Smart Battery Chargers and NOCO Boost® UltraSafe Lithium Jump Starters, the manufacturer has effectively set a high industry standard in design, performance, and safety and has introduced an entirely new generation of products.

Its range of Multi-Purpose Smart Battery Chargers is one of the most technologically advanced on the market with advanced features to extend and promote battery life. Moreover, its range of UltraSafe Lithium Jump Starters comprises of six (6) models from 500 Amps to 20,000 Amps for both 12-volt and 24-volt applications.

NOCO® will be boosted by the fact that it can now claim numerous benefits as an IAAF member from a growing number of services, including HR Manager Lite, the recently launched, free service designed to assist employers with legal matters relating to Employment Law; ADR cover, a range of lifestyle protection plans and more. It will also be invited along to several planned network events, with the opportunity to have its say on industry-related issues and generate new business partnerships.

Gary Vincent, Director of Sales – UK, Ire, Benelux said: “Our business and presence has grown significantly in the UK over the past year and we see membership of the IAAF as an important stepping stone in positioning the business for further growth. We look forward to the opportunity of meeting other members and making an active contribution to key discussions on industry related matters. Our experience in battery maintenance and Lithium Power in-particular, will allow us to make a positive contribution to the wider IAAF membership.”

Wendy Williamson, IAAF Chief Executive, said: “NOCO® is a globally recognised brand with a firmly established UK presence, and we’re extremely pleased to welcome them onboard.”

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