IAAF welcomes Platinum International as latest member

The Independent Automotive Aftermarket Federation (IAAF) is pleased to announce battery and lubricants specialist Platinum International Ltd has become the latest supplier to enrol as a member, the latest in a series of aftermarket names to join its ranks.

Established in 2002 and originally known as UK Batteries, Platinum International has worked tirelessly to become the UK’s largest independent battery and lubricants distributor, thanks to its focused strategy of growth within the independent aftermarket.

Now employing more than 200 staff with its headquarters based in Manchester, the company has nine strategically placed Platinum Customer Support Centres, through which it services UK and Ireland via its own fleet of Platinum Vehicles, working with Tier 1 partners to provide an ‘in-house’ service, offering maximum availability.

Platinum came about when Chris Taylor, founded Northern Batteries in 1988, a privately-owned independent enterprise, soon growing the company’s market share to 20%. In 1995 the company was renamed National Batteries. In 1998, National Batteries was purchased by one of its major competitors Exide, before ambitions by Chris in 2001 to start up another business saw the birth of UK Batteries just a year later in 2002.

Platinum distributes batteries and lubricants to multiple sectors covering automotive, commercial vehicle, motorcycle, marine and leisure to name a few, including its own Platinum label and some of the world’s largest brands such as Bosch, Mobil, Crompton and Tungstone.

Stuart Dale, Platinum International, said: “With the IAAF being “The voice of the aftermarket”, joining was a must. With the constant developments in the automotive industry, being part of the IAAF will not only give us an opportunity to share our knowledge and expertise on batteries and lubricants with the aftermarket, but also help Platinum stay up to date on other key areas of the sector.”

Wendy Williamson, IAAF chief executive, said: “It is with great pleasure that we welcome Platinum International to our network. We look forward to meeting them at one of our industry events over the coming year and seeing how they can further develop their own standing within the UK independent aftermarket.”

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