Trust My Garage, the IGA’s CTSI-approved consumer code scheme, will be making its television debut in the coming weeks. The advert is intended to bring customers directly to Trust My Garage members at no cost to the member or the customer.
The IGA believes that the current surge of consumer work providers will have a significant detrimental impact on the independent sector in the long term. TMG will be provided to members as a solution to ensure that third parties will no longer smother their brand identity, and come between IGA members and their customer. Trust My Garage does not charge members or consumers for this service which is a Government backed code for independent garages.
The advertisement is currently in production and will air on national daytime TV targeting all adults. It is estimated to reach over 3 million views in its first month on air.
The IGA has produced a marketing checklist to enable its garage members to prepare ahead of the adverts being screened. Trust My Garage provides an extensive range of marketing resources beyond the new TV campaign, which allows members to drive the TMG code to customers.
To join Trust My Garage, each applicant undergoes a site audit to ensure their systems and processes meet the required high standards and that employees are properly trained. Garages also need to have access to the latest diagnostic equipment and technical information and be committed to providing excellent customer service.