WAI reaches national agreement with Marathon Warehouse Distribution

WAIglobal has reached a national distribution agreement with Marathon Warehouse Distribution to supply a full range of WAI branded products to motor factors on frequent a same day delivery service through Marathon’s expanding distribution centre network.

As part of the new agreement, Marathon’s 14 branch network will stock WAI’s 2500 starter motors and alternators, clutch pulleys, 400+ ignition coils,121 MAF sensors, 56 wiper motors and 2800 window regulators.

Marathon’s logistics platform is now capable of offering motor factors a frequent same day service to areas accounting for 85 percent of the total UK population.

WAI customer stock orders will continue to be supplied through the company’s Bognor Regis warehouse on a next day delivery service, but with the implementation of the same day service, it will bring WAI even closer to the motor factor and ensure immediate access to ‘grey tail’ products.

Richard Welland, WAIglobal UK managing director (pictured above on the left with Colin Fisher of  MWD), said: “There’s no denying the UK automotive aftermarket is changing at an alarming rate. In the past few years, we have worked to bring the WAI brand closer to motor factors and garages, meeting their demand for an almost instant parts supply.

“The growing complexity of the vehicle parc means that motor factors have to stock a wider range of products to suitably cover customer demand. The best way to meet this demand is with a same day supply of a full range of WAI products and Marathon Warehouse Distribution is the perfect vehicle for us to achieve this.”

Marathon branches are strategically located to cover most key UK conurbations and offer a service to motor factors of up to 8 times a day. The expanding distribution centre network is supported by a national distribution centre situated in Redditch, West Midlands.

Colin Fisher, Marathon Warehouse Distribution sales and marketing director, said: “The ambition of WAI matches our own and we’re delighted to be stocking the widest range of WAI products and supplying the brand to motor factors on a frequent same day basis. We’re an independent national warehouse distributor and our logistics platform has to be able to offer motor factor customers a full range of high quality products both quickly and efficiently.”

On news of the agreement, WAI is delighted to announce a significant range extension, launch of new MAF sensors and revamped coils range and, a new initiative in the rotating electrics market. More details will be released shortly.

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