IAAF encourages businesses to support the Your Car, Your Choice campaign

The Independent Automotive Aftermarket Federation (IAAF) is continuing its drive to raise awareness of motorists’ rights through the ‘Your Car, Your Choice’ campaign, supporting key legislation that provides motorists with the freedom to choose where to service, maintain and repair their vehicles.

The campaign, formally called Right2Choose, was relaunched by IAAF in 2017 to reflect developments in the digital age and to refocus the industry’s attention on the importance of choice in regards to vehicle maintenance and repair work.

Under Block Exemption legislation, consumers have the right to use any repair workshop for non-warranty work during the warranty period.

The aftermarket can utilise the rebranded promotional support and materials available, including an easy-to-navigate website, merchandise, literature explaining key legislation and information, and a social media campaign.

Wendy Williamson, IAAF chief executive said said: “Many motorists are unaware of this legislation and it’s our duty as an industry to inform the general public and give them the opportunity to choose the best option for their own requirements.

“We are working alongside the aftermarket to tackle misconceptions within the industry and beyond. This message is incredibly important, not just for motorists but for the future of the independent aftermarket and we encourage the sector to get behind and spread the word.”

Your Comments