Comline Auto Parts (Comline) has officially launched its ‘My Comline’ marketing portal, which is exclusively available to Comline Factor partners across Europe. My Comline features an array of marketing options including customisable promotions, branded clothing and merchandise, promotional literature, banners, signage and display items.
The award-winning British distributor of all-makes replacement parts has partnered with UK-based promotional goods company, Involution, to develop My Comline with the aim of providing its customers with a simple and efficient way to view, customise and order brand marketing and promotional materials.
A key benefit to the My Comline portal is the ability for Comline customers to access exactly what they need for their business. There are well over 100 merchandise and clothing items to choose from, many of which are available in a variety of colours and are customisable to the specific needs of the customer. Marketing & Communications Manager, Leigh Davies, explains further:
“My Comline will become central to the marketing support offered to Comline partners, and we’re delighted with the platform that Involution has provided. Gone are they days where we take an educated guess as to what our customers want and take a bulk order into stock.
“With My Comline, the majority of items are made-to-order for the customer, ensuring the customer gets something they actually want and that they have access to broader selection of materials with which to develop their Comline business.”
One of the central features of My Comline is a set menu of 12 customisable promotions covering a variety of Comline product categories. These promotions are designed to help Comline Factor customers incentivise purchases and generate incremental sales for their business.
Using the portal’s in-built web-to-print facility, customers can choose from any one of the 12 promotions and quickly customise with their own logo, company name, contact details and their preferred promotional terms. Customisation complete, the customer simply places their order then waits for the promotional leaflets and merchandise to arrive – it couldn’t be easier!
From backpacks to banners
Inside My Comline customers will discover an eclectic mix of clothing, merchandise and literature, as well as branding items, such as banners, posters and signage. Leigh comments:
“Over the past 12 months, the Comline marketing team have been working hard to develop a toolbox of marketing items which customers can tap into. My Comline offers our customers fantastic array of branded merchandise which can be used as promotional incentives, workwear and as brand promotion tools. From backpacks and baseball caps to overalls and air fresheners, plus a raft of banners, signage and display items, My Comline has choice aplenty.”
With winter all but here, My Comline is already geared up with a wide selection of items designed to keep customers toasty and warm. Beanie hats, sweatshirts, body warmers, a selection of jacket options and a new ‘First for Filters’ mug are all available to Comline partners throughout the winter months.
Another option showcased via My Comline is vehicle branding with visitors to the portal being able to see a few examples of Comline liveries currently in use across Europe. According to Leigh, branded vehicles can make a huge impact:
“Branded vehicles are, quite literally, mobile billboards. Having our name emblazoned alongside our customer on their delivery vans is a fantastic way of generating brand awareness and a very public way for our customer to endorse the Comline brand. We’ve seen the positive impact of such vehicle graphics all across Europe and believe it’s a fantastic way to underline the partnership we have with a customer.”
A guest version of My Comline is available to browse at www.comline.uk.com/marketing but the materials listed within this portal are exclusively available to Comline Factor partners only.