Digital Radio UK have announced details of the new Summer on air industry-wide digital radio campaign which recently launched across BBC and commercial stations. The campaign for commercial stations includes a focus on in car conversion, encouraging listeners to upgrade their car to digital radio, and highlights the availability of a range of devices and tick mark installers.
The campaign central thought is ‘Make the switch to digital radio this Summer and discover a world you’ve been missing out on …’. For analogue listeners, the campaign communicates that if they make the switch to digital radio this summer, they’ll benefit from extra stations and additional features that their old radio does not deliver.
There are two phases to the campaign; Phase 1 from Saturday 1 July – Friday 21 July, and Phase 2 from Saturday 29 July – Friday 18 August. The BBC trails, which are on air during the first 2 weeks of Phase 1, will play across BBC national networks and local stations and feature a host of BBC talent including Sara Cox, Arthur Smith, Mark Radcliffe and Suzie Klein.
The creative trails across BBC and commercial executions highlight the availability of extra stations on digital radio by looking back nostalgically at FM radio before the call to action to make the switch to digital radio this summer to ‘discover a world you’ve been missing out on’. The commercial radio in-car conversion ads look nostalgically at the miles listeners have travelled with their old car radio before highlighting the benefits they’ll receive by upgrading their car to digital radio. The ads communicate the simplicity of in car conversion by emphasising the range of digital radios and adaptors available; that any car can be converted; and that tick mark installers are on hand to help. The call to action again encourages listeners to ‘look for the digital tick on approved products – it means the radio is future-ready’ and to find registered installers, points to the postcode checker for installers on getdigitalradio.com.
Volvo Cars has announced that every vehicle it launches from 2019 will have an electric motor, placing electrification at the core of its future business.
It will introduce a portfolio of electrified cars across its model range, embracing fully electric cars, plug-in hybrid cars and mild-hybrid cars.
Five fully electric cars will be launched between 2019 and 2021, three of which will be Volvo models and two of which will be high-performance electrified cars from Polestar, Volvo Cars’ performance car arm. Full details of these models will be announced at a later date.
These five cars will be supplemented by a range of petrol and diesel plug-in hybrid and mild-hybrid 48-volt options on all models. This means that there will in future be no Volvo cars without an electric motor, as pure internal combustion engine (ICE) cars are gradually phased out and replaced by ICE cars that are enhanced with electrified options.
“This is about the customer,” said Håkan Samuelsson, President and chief executive of Volvo Cars. “People increasingly demand electrified cars, and we want to respond to our customers’ current and future needs. You can now pick and choose whichever electrified Volvo you wish.”
The announcement, it says, underlines its commitment to minimising its environmental impact and making the cities of the future cleaner. Volvo Cars is focused on reducing the carbon emissions of both its products as well as its operations. It aims to have climate-neutral manufacturing operations by 2025.
“This announcement marks the end of the solely combustion engine-powered car,” said Samuelsson. “Volvo Cars has stated that it plans to have sold a total of one million electrified cars by 2025. When we said it we meant it. This is how we are going to do it.”
The decision also follows this month’s announcement that Volvo Cars will turn Polestar into a new separately branded electrified global high-performance car company. Thomas Ingenlath, senior vice president design at Volvo Cars, will lead Polestar as chief executive officer.
Two new members have recently joined the IAAF, Lumag and Harp International.
Lumag has joined the IAAF as the friction materials manufacturer looks to have an input on legislation affecting the company.
The company has built up a favourable reputation manufacturing commercial vehicle (CV) brake pads and linings, as well as passenger car (PC) brake pads under the popular Breck brand.
Colin Smit, Lumag managing director, said: “Joining the IAAF will present us with the opportunity to gain a deeper insight into legislation affecting our industry and support IAAF where possible. We are also looking forward to taking advantage of the many network opportunities that IAAF offers.”
IAAF has also welcomed chemical packer, supplier and reclamation specialist, Harp International into membership.
Harp International has been supplying refrigerants for vehicle refrigeration and air conditioning systems for more than 25 years.
With 1000 tonnes of bulk storage and a state-of-the-art packaging facility in Pontypridd, South Wales, Harp distributes to customers throughout UK & Eire, and worldwide through its global distribution network.
Harp automotive® is a range of products specifically developed for the automotive aftermarket and as well as the refrigerants used in vehicle air conditioning, within this portfolio of products Harp automotive® offers a full range of PAG oils, Pure Nitrogen and Tracer Gas.
Harp International commercial director, Walid Zerguine, said: “Joining the IAAF will enable us interact more closely with the automotive aftermarket. We look forward to working with the IAAF and our fellow members.”
BMW will decide by the end of September whether to build its new electric Mini car in Britain, according to Reuters.
Mini makes around 70% of its approximately 360,000 compact cars at its Oxford plant in southern England but the car industry is concerned about the effects of Brexit.
BMW is now deciding between its English site, a plant in the Netherlands where it has built more of its conventional line-up in recent years, and its Germany plants at Leipzig and Regensburg.
The electric Mini investment is likely to be worth tens of millions of pounds.
Ian Robertson, BMW board director, said, ‘One of the elements is what is the likelihood of a tax regime and if there’s a tax regime, how would it apply. If you made the motor in a German plant and you then assembled the car in a British plant, and you took the cars back to the German market, then the duty that you would pay would be reclaimed.’
The carmaker is also looking into where the uptake of greener models is strongest and where the best supply chains are, he said. Britain could approve its first major electric battery hub in the next few weeks after officials in central England submitted proposals to ministers in May.
The UK new car market has declined for a third consecutive month with 243,454 new units registered in June, according to figures released by SMMT.
Registrations fell at a slower pace than in the previous two months, by -4.8%, as demand continued to stabilise following a record first quarter and the subsequent market turbulence caused by the recent changes to Vehicle Excise Duty. The market is now more in line with 2017 forecasts.
Demand in the month was down across private, fleet and business registrations, recording falls of -7.8%, -2.4% and -8.3% respectively. Meanwhile, the AFV sector enjoyed notable growth, with demand rising 29.0% to 10,721 units to maintain a record 4.4% market share for a second month. Petrol registrations rose by 2.5% and diesel fell -14.7%.
Compact cars, typically powered by smaller petrol engines, proved most popular for all buyers, with superminis and small family cars accounting for almost 60% of the market. Small family cars and SUVs were the only two segments to register growth in June, up 6.0% and 11.3% respectively.
Year-to-date, overall performance remains strong, falling slightly by -1.3% to 1,401,811 units and putting the market on track to meet 2017 forecasts. Fleet and business buyers drove demand across the first six months with registrations up 1.5% and 2.7% respectively in contrast to a -4.8% drop in private purchases, although almost 650,000 consumers have chosen a new car this year.