Ford dealers in Europe are now able to supply parts and servicing for all makes of non-Ford vehicles following the introduction of the new Omnicraft brand from the Ford Customer Service Division (FCSD).
For the launch, Ford focused on developing the most commonly requested parts, including oil filters, brake pads and discs, starter motors and alternators. In the coming months, Ford will introduce engine and cabin air filters, brake master cylinders and wheel hub assemblies, amongst other parts.
John Cooper, vice president, Ford Customer Service Division, said: “Omnicraft is the first new brand offered by FCSD in more than 40 years and is an important growth opportunity for dealerships as they will be able to sell parts and offer service for all vehicles.”
At launch, Omnicraft parts will be available at more than 4,000 Ford Stores and Ford dealerships across 11 markets in Europe, with a further roll out to Ford approved distributors later this year.
Ford also offers its Ford Motorcraft complete line of replacement parts for older Ford vehicles.