PSA Groupe has launched Euro Repar Car Service, its continental all-makes garage repair network, in the UK.
The carmaker aims to sign up over 600 garages in the UK to add to the 2,500 strong network it operates across France, Spain, Italy, Germany and The Netherlands.
Participating garages will offer all-makes MoT, service and repair work for retail and fleet customers. The minimum requirements to join are two manned ramps, a separate reception and a specified level of purchases. PSA said the first UK sites are due to go live immediately.
“Worth around £9bn every year, the UK’s aftermarket revenue opportunity is one of the largest in Europe, with 3% year on year growth over the last five years,” said Colin Start, head of marketing for parts and service for the PSA Groupe.
“Based on an established and highly successful business model, Euro Repar Car Service offers a unique opportunity for independent garages, which account for 61% of the UK’s channel to achieve their potential growth by joining a centralised, recognisable network.”
“Euro Repar Car Services does not believe in a one size fits all formula – in fact it has found that that mutual success relies on garages retaining their individual personality and reputation in the local area. The approach is designed to suit either dealers who have additional unused space, or independent garages looking to be part of a supported network.”
PSA will have dedicated business managers tasked with working with garage owners to produce tailored business plans, including a facility assessment and financial forecasting. They will also provide ongoing support covering facility planning, tools, marketing and stock profiling.
Euro Repar Car Service will operate as a subsidiary of Peugeot Motor Company plc and is based at its head office in Coventry.
Last year PSA acquired a controlling interest in Autobutler, the online repair price comparison website for workshops, for an undisclosed sum. The Danish-based business was launched in 2010 and hosts 178 UK independent and franchised workshops on its website.