Euro Car Parts, the UK’s leading distributor of car and LCV parts, is to shine a spotlight on local heroes as part of it’s first-ever television advertising campaign. The commercial will feature a real mechanic from an independent motor trader (IMT) in Glasgow, which is a customer of Euro Car Parts.
Set to Bonnie Tyler’s 1980s classic Holding Out For A Hero, the advert tells the story of a woman driving home to see her parents. Prior to setting off, she visits her local garage where Stuart, an IMT mechanic and the hero of the story, inspects her car. After recommending she change her brake pads, Stuart calls Euro Car Parts – which ensures a speedy delivery of the part so she can be back on her way. This proves helpful later on in the journey, when she is forced to make an emergency stop in front of a flock of wild sheep.
The campaign, which was shot in the Scottish highlands, was produced by the world-famous Ridley Scott Associates, behind classic films such as Alien, Gladiator and Blade Runner. Directing the advert was Jamie Delaney, a talented young director who has won a number of industry awards. Post-production was supplied by the Oscar-winning Framework, which previously provided its expertise to Hollywood blockbusters such as Gravity, Jungle Book and the Harry Potter series.
A key focus of the advert was to a highlight a real hero. The IMT mechanic featured in the campaign works at Drivers Auto Centre Glasgow, a customer of Euro Car Parts. The piece also includes a nod to Scotland’s motorsport heritage, as the majority of the advert was filmed at Rest and Be Thankful – a famous hillclimb just outside Glasgow that was previously used by the likes of Jimmy Clark and Jackie Stewart, and was a stage of the RAC Rally in the 1960s.
Martin Gray, CEO of Euro Car Parts, commented: “The launch of our first-ever television advertising campaign is the start of an exciting new chapter for Euro Car Parts. Through this new creative, we’re highlighting the fantastic work being carried out every day by mechanics and IMTs up and down the country. We are proud and humbled to partner with them.
“We were especially thrilled to secure the services of Jamie Delaney and Ridley Scott Associates. Delaney is a fantastic young talent who was instrumental in giving this advert its cinematic feel, while Ridley Scott Associates has produced some of the most memorable commercials of recent times.”
The advertising campaign is one of a number of new initiatives unveiled this year by Euro Car Parts in support of the independent repairer. Earlier this month, Euro Car Parts announced the launch of Euro Academy, a unique and innovative technical resource designed specifically to support the independent garage.
The business has also announced it will be offering a first-to-market lifetime warranty on a wide range of mechanical parts. The new programme offers peace of mind to customers when it comes to purchasing major units such as clutch kits, rotating electrics and steering racks, as customers can rest assured that they will only have to pay for it once.
Airing from Wednesday, 2nd November 2016, the Euro Car Parts Heroes advert can be seen on channels including E4, BT Sports, Sky One, Channel 5 and Film4.